Ek find die navorsing ongelooflik interressant!

"Authenticity is not necessarily an objective feature of an object, or conferred to things by authorities or based on the passing of time," the authors write. "Nor is it applicable only to small or anti-establishment brands, such as Ben and Jerry's or Snapple. Instead, authenticity is generated by the consumer, often in highly creative and unexpected ways."

http://www.physorg.com/news170351100.html

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